Marissa Mayer new CEO of Yahoo

There are almost as many articles in all of the press (online, offline and the blogosphere) on Marissa Mayer as there are on 50 Shades of Grey. As the latter seems like an international obsession, particularly of the journalists at The Sun but not exclusively, you can take your conclusion. Like a commenter said on the Guardian, “Is it Marissa Mayer Day or something?”. Yes, it is.
The feminists raised the question: “Is the fuss all about the fact she is a woman?” even before the official statement that Marissa Mayer was the new CEO of Yahoo. Second to that, mumpreneurs and the average gossips with the question: “Is the fuss all about the fact she is pregnant?”.
I must confess I have no idea if there are plans over Samantha Brick commenting the news and how the new CEO of Yahoo’s beauty will affect (and has affected) her career and personal life, or if such an article has already been published. Surely, Marissa Mayer is the dream of all the people I know at the Engineering faculty, who not only complain at the lack of beautiful women there, but they complain at the lack of women altogether.
An entire state, Wisconsin if you didn’t know it, proud themselves with the fact Marissa Mayer was born and raised there. The children she used to baby sit are tweeting their pride too. There is a general interest in going back to track her interviews from her years (13) at Google, and the political involvement she had, with her husband, during Barack Obama’s presidential campaign. It looks like the world has welcomed very positively the news of Marissa Mayer, the 37-years-old and 6-months-pregnant woman from Wisconsin, leaving a position at Google to be CEO of Yahoo.
Interestingly, it seems there are very few detractors diffusing the news that her first day as CEO of Yahoo meant to the company a loss of the 4.4%. The event is probably just a coincidence, but it is surely not the best way to welcome Marissa Mayer in her new position. It is like pointing out she was an iPhone user at the house of Android. I see no surprise in this; I would keep my Blackberry if hired at Apple, given that they should probably make me at least head of marketing to make me go working for them. Anyway, it is a totally irrelevant point raised to start a discussion about someone who is clearly favourited by a good star at the moment. Unless you make it be a part of a broader conspiracy theory about an alliance Yahoo-Apple. As if there was any need to give me another reason to dislike Apple! (I will accept free iPads, though, if anyone wants to get me one). Wherever you turn your head, the switch from Google’s executive to CEO of Yahoo is there. I have never heard of Marissa Mayer before, even if the contributions she had given to Google (now discussed all around the Web in the biographies wrote in most articles) are really relevant.
I would like to say it’s because of my own ignorance, but I am afraid it’s not. Not entirely, at least. I’m afraid it’s just that no matter how high she went at Google, it was still not a CEO position, so it was still not something that still surprises us. The number of female CEOs is very low compared to the amount of companies around. Unless you are a woman in business, you are likely to ignore who and where they are. The number of pregnant CEOs at the moment of appointment is even lower, if not directly reduced to Marissa Mayer. It’s easier than to know who and where they are, whether you are a woman in business or not.