Since Google CEO Larry Page took the helm this past spring, one of the company’s most visible initiatives has been to trim and shut down its products that haven’t taken off. These have included Aardvark, Google Desktop, Fast Flip, Code Search, Buzz, Jaiku, and even Google Labs — and today, it’s announcing a new batch of products that will be shut down in the coming months.
Among the casualties (some of which had previously been announced): Google’s Wikipedia challenger, Google Knol, Google Friend Connect (which is being supplanted by Google+), and Google Wave — which Google ended development on a year ago and will soon close down entirely.
Knol, in particular, comes as something of a surprise to me — because I figured Google had already shut it down. The site first launched back in 2008 to much fanfare, as Google introduced a potential Wikipedia challenger that would allow article contributors to monetize their content (the idea being that if you wrote content worth reading, you could make some money off of it). But the product languished, and back in July 2010 some extended downtime made us wonder if Google had forgotten about it.
Google didn’t seem to allocate many resources to the project, and it certainly didn’t put much emphasis behind it from a press standpoint — I can’t remember the last time I was pitched on a new Knol feature or milestone. Knol will live on at Annotum.org, which is powered by WordPress and was built in collaboration with Solvitor and Crowd Favorite.
Here’s the full list of products being shuttered, from Google’s blog post:
- Google Bookmarks Lists—This is an experimental feature for sharing bookmarks and collaborating with friends, which we’re going to end on December 19, 2011. All bookmarks within Lists will be retained and labeled for easier identification, while the rest of Google Bookmarks will function as usual. As Lists was an English-only feature, non-English languages will be unaffected.
- Google Friend Connect—Friend Connect allows webmasters to add social features to their sites by embedding a few snippets of code. We’re retiring the service for all non-Blogger sites on March 1, 2012. We encourage affected sites to create a Google+ page and place a Google+ badge on their site so they can bring their community of followers to Google+ and use new features like Circles and Hangouts to keep in touch.
- Google Gears—In March we said goodbye to the Gears browser extension for creating offline web applications and stopped supporting new browsers. On December 1, 2011, Gears-based Gmail and Calendar offline will stop working across all browsers, and later in December Gears will no longer be available for download. This is part of our effort to help incorporate offline capabilities into HTML5, and we’ve made a lot of progress. For example, you can access Gmail, Calendar and Docs offline in Chrome.